Fruit Innovation is Fiera Milano and Ipack-Ima spa's actionable answer to the evolution in the fruit & vegetable industry and the technology and services connected to it. Fruit Innovation is an annual exhibition on innovation competing with major global shows, attracting leading players to Italy and showcasing the very best of the Italian fruit & vegetable system. It's a winning combination of products and technology bringing increased visibility to cutting-edge solutions. It's a tool for development that marks the switch of fruit&vegetables from commodity to actual food products. With a wide-ranging product display and side event calendar, Fruit Innovation is designed to offer a broader, more synergic overview of the different segments making up the fruit & vegetable supply chain. It's a great not-to-miss event to connect with innovative technological solutions and develop crucial sales strategies for the future of new businesses. A key factor will be the conjunction with the Expo 2015 as well as with shows specializing in processing, packaging and logistics technology combining to create a unique scenario.